This project was created by the following three actors: LAG Bosutski niz, a Croatian
local action group committed to the sustainable development of rural areas,
JOAMAR2010, a Spanish company that values the production of local farmers,
EUROPEAN ALPE ADRIA PANNONIA CLUSTER, a cluster founded in Serbia with the
aim of developing rural areas and cooperation between European regions.
Aims of the project:
The project aims to support the promotion of local products and promote their
entrepreneurial skills. Furthermore, empower young people in rural areas and create
appropriate methodologies to learn how to develop local trade. It aims to change
consumption habits that are harmful to the environment and have a negative impact on
climate change. The aim is to facilitate the transition to a sustainable and inclusive
economy. Promote products in rural areas to revitalise the economy in a sustainable
way. Involve the local catering industry and encourage the successful creation of small
rural businesses and strengthen existing ones. The project also aims to reduce the
unemployment rate. This is still a major problem in some parts of Europe.
The advantages of local products
Local produce is good for the environment. Transporting food over long distances
causes high CO2 emissions. Local produce has shorter transport distances, which
reduces the carbon footprint and helps combat climate change. Buying local products
strengthens the local economy. The consumer supports farmers and producers in the
region. This can lead to a stronger community and economic stability. This is
particularly important in Spain. Jobs are created, which helps with unemployment.
Another strong and important point is the quality of local products. These are often
fresher as they do not have to be stored for long periods and do not have to be
transported all over the world. Less means are needed to preserve the products, which
is why they often taste better. In addition, fruit and vegetables can be harvested when
ripe, as they are quickly passed on to the consumer. By consuming seasonal products,
a varied and healthy diet is promoted, the environment can be protected, and natural
growth cycles can be respected. With local products, it is often easier to trace the origin
and production conditions. This creates trust and enables consumers to make informed
choices. Local products have shorter supply chains, which reduces the risk of food
waste due to transport and storage problems.
My opinion
The project is aimed at a young target group that is very familiar with the Internet. In
the Metaverse there is a quiz in which a character answers questions on the topics
covered in a playful way.
I think it is particularly important and valuable to create an awareness of nutrition,
agriculture and the production of our own food among the next generation and the
target group of young people addressed in this project. This is the generation ‘of
tomorrow’ that will decide which new paths and directions will be taken and which tried
and tested directions will be retained. This is where the project sets important accents
through its prevention work.
In addition, the young people learn practical life skills such as cooking and sustainable
gardening. This can be a great help to them for the rest of their lives!
I believe that regional and local agriculture should be supported because it is important
to protect the environment and live more sustainably. When I buy products from my
region, I know that they haven't travelled long distances. That reduces CO₂ emissions.
What's more, the food usually tastes better and is fresher because it doesn't have to be
stored for a long time and is harvested when ripe.
Supporting the local economy is also important to me. I want the farmers in my
neighbourhood to be paid fairly and to be able to maintain their businesses. This
strengthens the community and creates local jobs. It gives me a good feeling when I
know that my money stays in the region and doesn't go to large, anonymous
corporations.
Another point is transparency. I can find out directly from the farmers about their
cultivation methods and be sure that no harmful pesticides are used. That gives me
confidence in the quality of the products I buy. Crises like the coronavirus pandemic
also show us that it's not always possible to rely on other countries. It is important to be
well positioned in your own country and the first step here is to promote agriculture. We
humans can't function without food.
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