From the land to your table: The transformative power of localconsumption

Proximity consumption is a trend that has gained momentum in recent years due to growing concern about the environmental impact and quality of the

products we consume. This practice focuses on buying locally produced food

and goods, thus reducing the distance between the producer and the consumer.

In a world where food travels thousands of kilometres before it reaches our

tables, the consumption of local products is presented as a sustainable

alternative that benefits both the environment and local economies.

By reducing intermediaries and transport distances, local products not only

guarantee freshness, but also significantly reduce the carbon emissions

associated with logistics. In addition, they promote a fairer economic model,

where small producers receive a greater share of the profits, strengthening rural

communities that might otherwise disappear. This model also encourages the

recovery of traditional crops and more sustainable production methods that

respect the environment and conserve biodiversity.

However, the impact of proximity consumption goes beyond the environmental

and economic aspects. It also has an important social component, creating a

direct connection between the producer and the consumer. The shift towards a

local consumption model requires a collective effort, but it also starts with small

individual decisions. Prioritising local markets, small shops or cooperatives can

make a difference. Adopting these habits not only contributes to mitigating

climate change, but also strengthens communities, improves the quality of the

products we consume and promotes a more conscious relationship with our

environment.